ITOCA is pleased to announce a Workshop on
Leveraging IP and Branding for SMEs
The objective of the workshop:
Is to provide participants with an in-depth understanding of how to use IP to create lasting brands and business success for the Small and medium Enterprises.
Participants will learn about how to use Intellectual
Property Assets in your branding strategy, Copyright &
related rights issues for SMEs, building a competitive edge
for SMEs, exploitation of IP assets either directly or
through licensing and other types of strategic business
relationships, integration of IP into business planning and
Strategy and identifying, protecting, developing, valuation
and managing IP assets.